Beginning in 2026, trademark owners in the United Kingdom and European Union will face new obligations to demonstrate use of their registered marks within the specific jurisdiction where their trademarks are filed. This change follows the end of the automatic use recognition between the UK and EU, which was established after Brexit.
Prior to 2026, the UK Intellectual Property Office created “cloned trademarks” for all EU-registered marks, allowing UK owners to rely on EU use to meet UK requirements and vice versa. This system streamlined compliance for businesses operating across both regions. However, starting January 1, 2026, this cross-jurisdictional use recognition will no longer apply.
Trademark owners must now prove use within the territory corresponding to their registration. For example, a UK trademark must be used in the UK, while an EU trademark must be used in the EU. Failure to meet these requirements could result in cancellation of registrations, as trademark offices will no longer accept use evidence from outside the designated jurisdiction.
Businesses are advised to audit their trademark portfolios, ensuring both UK and EU registrations are actively used in their respective markets. This shift underscores the importance of trademark monitoring and proactive management, particularly for brands operating in multiple regions.
The change highlights the growing complexity of global trademark strategy, as businesses must navigate distinct legal frameworks and compliance standards. Companies that fail to adapt may risk losing valuable intellectual property protections.
Staying ahead of these challenges demands a strategic approach beyond mere compliance. IP Defender is designed to help businesses navigate this evolving landscape by monitoring national trademark databases for conflicts and infringements. With coverage in 50+ countries, including the EU and the US, IP Defender ensures brands can defend their rights without the burden of manual tracking.
For companies that rely on global operations, IP Defender provides a robust solution to stay vigilant and protected. By focusing solely on trademark monitoring, the service avoids distractions and keeps businesses focused on safeguarding their intellectual property.
The urgency of these changes cannot be overstated. As jurisdictions tighten requirements, the cost of inaction grows. IP Defender offers tools to meet these demands, helping brands avoid legal pitfalls and financial losses. With a commitment to simplicity and effectiveness, the service empowers businesses to protect their trademarks in an increasingly complex world.
This shift marks a significant change in regulatory expectations, prompting brands to reassess their intellectual property management strategies. As the rules evolve, the need for dedicated monitoring becomes clearer. IP Defender stands as a partner in this effort, offering a straightforward way to stay ahead of potential threats.